McDonald’s to become ‘Macca’s’ in Australia

McDonald’s to become ‘Macca’s’ in Australia

0801 maccas sp

McDonald’s is embracing its Aussie nickname with selected stores around the country changing their signage to “Macca’s” from today.

The world-first change – a temporary measure – comes after a branding survey commissioned by the fast food chain found that 55 percent of Australians called the company by its shortened name.

“We’ve been a part of Australia for over 40 years now and we’re incredibly proud to embrace our ‘Australian-only’ nickname,” said Mark Lollback, chief marketing officer for McDonald’s Australia.

“What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?”

Lollback said 13 restaurants around the country would change their signage this week as part of the company’s celebrations of Australia Day.

The first stores involved Tuesday were in the southern Sydney suburb of Engadine and an outlet in Queensland’s Kangaroo Point.

McDonald’s signage will return to each site from early February.

(Via http://finance.ninemsn.com.au/.)