“Last year, our agency was being swallowed whole,” he says. “I could die of boredom or holster up my guns. So I walked into Lane Pryce’s office and I said, ‘Fire us.’ Within a year, we’d taken over two floors of the Time-Life Building.”
Does HTML5 refer to the fifth version of hypertext markup language and the closely associated technologies described in its specification? Hell no! It’s a new Web 2.0-style marketing term and refers to all that is awesome. There’s even a logo, which goes nicely with techno remixes of the Soviet national anthem. Some are not happy at the branding land grab. [Adactio]
Here in Australia, the supermarket chain Woolworths has been freshening its look (and rebranding in some states from Safeway to Woolworths) over the last year, which includes a nice modern looking new logo. This new logo, which Woolworth have stated is a stylised “W” was submitted to IP Australia (the Australian Agency who looks after trademarks) for trademark registration in August last year. Apple has now objected to this trademark application.