Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters’ heads. Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app.
The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull.
A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.”obey-poster-skull-monster
The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.
BBDO spokesman Ulf Brychcy told the BBC: “If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.
Brandalism was a recent anti-advertising campaign in which an international team of 25 artists contributed artworks that were covertly installed on billboards in the UK. You can see the results of the campaign on the Brandalism gallery page.
Following on from the guerilla art traditions of the 20th Century and taking inspiration from the Dadaists, Situationists and Street Art movements, the Brandalism project will see the largest reclamation of outdoor advertising space in UK history as artists challenge the authority and legitimacy of the advertising industry. We are tired of being shouted at by adverts on every street corner so we decided to get together with some friends from around the world and start to take them back, one billboard at a time.
For more billboard subversion, see the Billboard Liberation Front.
by Bill Posters
by Leo Murray
(Via Laughing Squid.)
Nintendo partners with Joel McHale (Winger from NBC’s Community) to bring the funny to this video (not) about Nintendo 3DS. How subtle can he be?!
Must. Have. More. Paneling.
(Photo: Daniel Hennessy; Dwell)
(Via Unhappy Hipsters.)