McDonald’s to become ‘Macca’s’ in Australia

McDonald’s to become ‘Macca’s’ in Australia

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McDonald’s is embracing its Aussie nickname with selected stores around the country changing their signage to “Macca’s” from today.

The world-first change – a temporary measure – comes after a branding survey commissioned by the fast food chain found that 55 percent of Australians called the company by its shortened name.

“We’ve been a part of Australia for over 40 years now and we’re incredibly proud to embrace our ‘Australian-only’ nickname,” said Mark Lollback, chief marketing officer for McDonald’s Australia.

“What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?”

Lollback said 13 restaurants around the country would change their signage this week as part of the company’s celebrations of Australia Day.

The first stores involved Tuesday were in the southern Sydney suburb of Engadine and an outlet in Queensland’s Kangaroo Point.

McDonald’s signage will return to each site from early February.



Brandalism, An Anti-Billboard Guerilla Art Campaign in the UK

Brandalism was a recent anti-advertising campaign in which an international team of 25 artists contributed artworks that were covertly installed on billboards in the UK. You can see the results of the campaign on the Brandalism gallery page.

Following on from the guerilla art traditions of the 20th Century and taking inspiration from the Dadaists, Situationists and Street Art movements, the Brandalism project will see the largest reclamation of outdoor advertising space in UK history as artists challenge the authority and legitimacy of the advertising industry. We are tired of being shouted at by adverts on every street corner so we decided to get together with some friends from around the world and start to take them back, one billboard at a time.

For more billboard subversion, see the Billboard Liberation Front.


by Bill Posters


by Leo Murray

(Via Laughing Squid.)

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Every Pirate Wants to Be an Admiral

Every Pirate Wants to Be an Admiral: why less copyright gets you more culture

“Here’s a short video I recorded for The Guardian called “Every Pirate Wants to Be an Admiral,” in which I lay out the case for a less-restrictive copyright as better for culture.”

Cory Doctorow on copyright and piracy: ‘Every pirate wants to be an admiral’

(Via Boing Boing.)

The Rocketboom Sells Laboratory, Know Your Meme

The Rocketboom Institute for Internet Studies Sells Laboratory, Know Your Meme

The Rocketboom Institute for Internet Studies Sells Laboratory, Know Your Meme:

Today at Rocketboom we announce the sale of Know Your Meme to The Cheezburger NetworkCheezburger recently raised $30M and offered a super seven figure deal (I’d like to tell you how much exactly but they wanted to keep that confidential.) Before diving into the sale, I entertained another serious buy-out offer, entertained an offer for investment from a premier investor, and even considered turning it into a “double bottom line” company, but all in all, everyone advised and I agreed that this was by far the best deal to be done (esp. because I was 100% owner of the company with no other investors or partners involved.) When I took the idea to the Know Your Meme staff and got everyone’s complete conviction, I decided to hand it off.

(Via Rocketboom Blog.)

The American Dream Film

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