EA is spending $250 million on a new development strategy.
EA Chief Operations Officer Peter Moore has admitted that the time has come for the company to embrace cross-platform play. EA is spending $250 million over the next four years so that FIFA players – among many others – can interact with the game via social networks, mobile devices and consoles. Bored while waiting for a train or plane? Fiddle with your avatar’s loadout via your mobile phone. Want to make a strategy change or trade out a forward on your footie team, but you’re at work? The cloud will save any alterations you care to make via Facebook.
As Moore describes it, this conversion is less the result of mature and thoughtful consideration than it is a realization that the world as EA knows it is crumbling. “We recognized that we are standing on a burning platform,” he told Gamasutra, “it’s an oil rig in the middle of the sea, and it’s exploding. You can stay or you can hold our noses and jump. At least that way, you have a shot.” EA can’t wait for the next console generation. It either moves now, or gets annihilated.